SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can't exist without addressing the critical issues of online visibility and customer interaction. That's exactly what SMO is designed to do.
Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results.
Speaking in broad terms, social media optimization involves two basic steps: the creation of shareable content and the addition of social sharing tools to make it easy, in practice, for users to share. However, SMO is much more involved. Successful sites have found that the title of a piece of content is an important key to getting a user to commit to viewing it. Following that, the strength of the first paragraph affects how much is read by these users. Getting a user to share a piece of content, however, depends on the quality of the piece - and this can often trump a weak title or misleading first paragraph. Finding the right balance of effort between attention getting headlines and interesting information is just one of the challenges of social media optimization.
Social Media Optimization and Social Media Marketing is the form of Digital Marketing. Social Networking sites like facebook, LinkedIn, twitter are used to promote the products and services. SMO is more closely related to SEO.SMO is vital part to get good searching ranking results of the websites. Generally companies use SMO to target their audience and make them aware of their products. Now-a-days Companies are using them to build long trust relationship with their customers.You can choose your career just by your social media presence. You will able to learn the online branding of the product through various social networking sites.We will make you aware of the social media optimizer tools.